{"id":900,"date":"2021-01-15T09:00:00","date_gmt":"2021-01-15T09:00:00","guid":{"rendered":"https:\/\/www.liberabrandbuilding.group\/uncategorized\/radiocom-cafe-more-than-50-of-the-interviewed-persons-believes-that-digital-is-key-for-the-restart\/"},"modified":"2022-01-11T14:16:51","modified_gmt":"2022-01-11T14:16:51","slug":"radiocom-cafe-more-than-50-of-the-interviewed-persons-believes-that-digital-is-key-for-the-restart","status":"publish","type":"post","link":"https:\/\/www.liberabrandbuilding.group\/en\/blog\/radiocom-cafe-more-than-50-of-the-interviewed-persons-believes-that-digital-is-key-for-the-restart\/","title":{"rendered":"Radiocom.caf\u00e8, more than 50% of the interviewed persons believes that digital is key for the restart."},"content":{"rendered":"\n<p>Digital Transformation, Corporate Purpose, Corporate Social Responsibility, but also values, trends and habits \nthat are changing. In less than one year, <strong>RadioCom.caf\u00e8<\/strong>, <strong>Libera Brand Building Group\u2019s podcas<\/strong>t, covered these \nand much more topics involving more than <strong>70 managers of marketing and communication<\/strong>.<\/p>\n\n\n\n<p>This podcast, which was chosen by more than <strong>7.000 listeners<\/strong>, gave voice to some key brands like Adecco, Coca Cola, Fastweb, FCA, Hayer, IBM, Unicredit and many more, building up a profitable exchange of ideas for telling the story of Italy which reacts to the Covid-19 emergency.<\/p>\n\n\n\n<p>Among them,&nbsp;<strong>more than 50% of managers<\/strong>&nbsp;believed that the strong push on corporate&nbsp;<strong>digitalization&nbsp;processes<\/strong> is the key for an effective restart: a sudden acceleration which revolutionized also the more traditional organizations, which planned consistent investment for implementing innovative systems and <strong>e-commerce platforms<\/strong>.<\/p>\n\n\n\n<p>The same applies to &nbsp;smart working:&nbsp;<strong>according to 70% of the interviewed persons<\/strong>, a better agility in the work organisation models is an added value that should not be left aside in the post-CoVid era, while 30% declares to represent an organization in which this working mode has been widely applied before the emergency.\n<\/p>\n\n\n\n<p>Lastly, the <strong>Corporate Social Responsibility<\/strong> topic gains positions: almost all the interviewed managers believes that this emergency allowed the organizations to grant a new key role to the ethical topics and to the actions having a social impact.\n<\/p>\n\n\n\n<p><em>\u226aWe created RadioCom.Caf\u00e8 for giving space to the professionals who, on a daily basis, work for managing the change and share the skills gained in different industries.\u226b, says&nbsp;<strong>Roberto Botto<\/strong>,&nbsp;CEO &amp; Founder&nbsp;of&nbsp;<strong>Libera Brand Building Group<\/strong>: \u226aThe result is a collective storytelling of Italy that Works with communication: this successful initiative was awarded the gold medal during the <strong>NC Digital Awards 2020<\/strong>&nbsp;in the <strong>Digital Branded Content B2B category<\/strong>\u226b.<\/em><\/p>\n\n\n\n<p>The precious collected testimonies show a clear competitive advantage of Companies which Worked in line with their own <strong>brand platform<\/strong> before the insurgence of CoVid, this enabled them to affirm their values during the emergency times and to quickly establish a close relationship with their relevant public. From this perspective RadioCom.Caf\u00e8 is also a survey tool that, as stated by Roberto Botto, <em>\u226aEnabled \nus to identify the <strong>weak signals<\/strong> which will be the indicators to be considered for the recovery: brands \nshould adopt a \u201cstorytelling\u201d that enhances the <strong>Italian personality<\/strong> and tell a story focused on the brand values which are brought by our nation\u226b.<\/em><\/p>\n\n\n\n<p>The RadioCom.caf\u00e8 project carries on, and its new episodes will be published on the social channels of the Group in these days. An opportunity, after a few months from the outbreak of the emergency, for understanding in which direction we are going and to draw a shared path to be followed during 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Transformation, Corporate Purpose, Corporate Social Responsibility, but also values, trends and habits that are changing. In less than one year, RadioCom.caf\u00e8, Libera Brand Building Group\u2019s podcast, covered these<br \/>\nand much more topics involving more than 70 managers of marketing and communication.<\/p>\n","protected":false},"author":2,"featured_media":663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RadioCom Caf\u00e9, the Marketing podcast | Libera Brand Building Group<\/title>\n<meta name=\"description\" content=\"LBBG group\u2019s podcast channel featuring interviews and in depth analyses with more than 70 Italian managers, coming from the marketing and communication 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