Digital Transformation, Corporate Purpose, Corporate Social Responsibility, but also values, trends and habits that are changing. In less than one year, RadioCom.cafè, Libera Brand Building Group’s podcast, covered these and much more topics involving more than 70 managers of marketing and communication.
This podcast, which was chosen by more than 7.000 listeners, gave voice to some key brands like Adecco, Coca Cola, Fastweb, FCA, Hayer, IBM, Unicredit and many more, building up a profitable exchange of ideas for telling the story of Italy which reacts to the Covid-19 emergency.
Among them, more than 50% of managers believed that the strong push on corporate digitalization processes is the key for an effective restart: a sudden acceleration which revolutionized also the more traditional organizations, which planned consistent investment for implementing innovative systems and e-commerce platforms.
The same applies to smart working: according to 70% of the interviewed persons, a better agility in the work organisation models is an added value that should not be left aside in the post-CoVid era, while 30% declares to represent an organization in which this working mode has been widely applied before the emergency.
Lastly, the Corporate Social Responsibility topic gains positions: almost all the interviewed managers believes that this emergency allowed the organizations to grant a new key role to the ethical topics and to the actions having a social impact.
≪We created RadioCom.Cafè for giving space to the professionals who, on a daily basis, work for managing the change and share the skills gained in different industries.≫, says Roberto Botto, CEO & Founder of Libera Brand Building Group: ≪The result is a collective storytelling of Italy that Works with communication: this successful initiative was awarded the gold medal during the NC Digital Awards 2020 in the Digital Branded Content B2B category≫.
The precious collected testimonies show a clear competitive advantage of Companies which Worked in line with their own brand platform before the insurgence of CoVid, this enabled them to affirm their values during the emergency times and to quickly establish a close relationship with their relevant public. From this perspective RadioCom.Cafè is also a survey tool that, as stated by Roberto Botto, ≪Enabled us to identify the weak signals which will be the indicators to be considered for the recovery: brands should adopt a “storytelling” that enhances the Italian personality and tell a story focused on the brand values which are brought by our nation≫.
The RadioCom.cafè project carries on, and its new episodes will be published on the social channels of the Group in these days. An opportunity, after a few months from the outbreak of the emergency, for understanding in which direction we are going and to draw a shared path to be followed during 2021.